Greening South By Southwest

The Bennu team just returned from a trip to Austin, TX attending the 2012 South By Southwest Interactive Festival. The legendary event was the birthplace of Twitter, Foursquare and countless other technology startups and trends. It’s a mashup of thought leaders, technologists and cultural tastemakers coming together to accelerate the innovation curve.

This year, Bennu Co-Founder & CEO, Ashok Kamal, joined world-famous environmentalist and eco-entrepreneur, Philippe Cousteau, to discuss “Gaming the Environment for Positive Change.” The panel was a great success and you can read the full recap, “Can Green Gamification Save The World?“, courtesy of Triple Pundit.

But a picture is worth a thousand words, so we’ve composed a photo blog to share a bird’s eye view of the SXSW scene. Enjoy!

As Soon As You Land, It's Clear That Austin, TX Is SXSW Country!

The Calm Before The Storm: Preparing In The Green Room

Our Eco-Friendly Homie, Philippe Cousteau, Has Serious Swag!

Ashok Breaks Down The Art And Science Of Green Gamification

The Green Room Fridge: By The End Of The 5-Day Festival, Speakers Are Cooked!

We Launched The So Fresh, So Green 100% Recycled T-Shirt

Ashok Is Greening It!

Downtown Austin During The Day ...

Downtown Austin At Night ...

We Took A Lunch Break At The Intercontinental With Our Friends From Recyclebank

Techies Like Us Love Ping Pong

Company Parties Are Nonstop!

The Alabama Shakes Rocked It At Austin City Limits

We Visited Bennu Coffee -- And We're Proud To Share A Company Name And Core Green Values With This Sustainable Cafe On The UT Campus

Social Entrepreneurs Unite: Bennu's Co-Founder, Ashok, and Bennu Coffee's Co-Founder, Stephanie, Talk Sustainable Business And Green Living

Do You Plan To Speak At SXSW Next Year? Make Sure You Follow The Instructions On The Official Speaker Prep Infographic!

To continue our visual tour of SXSW, check out our Flickr gallery. Thank you to the City of Austin, organizers, colleagues, sponsors and all the participants who made SXSW amazing! See you next year!

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in News, gamification, gaming, green | Tagged , , , , , , , , | Leave a comment

Social Media Week: Food for the Mind, Body & Soul

I can’t recap my first day of Social Media Week NYC without mentioning the night that preceded it. Speakers at 9am always seem more colorful when they’re presenting on the heels of a crazy party. And Social Media Week’s 2012 Opening Reception – hosted by Nokia and held at the Greenwich Village Country Club – included an open bar and competitive sports. I knew I was headed for a great week when I hit, not one, but TWO hole-in-ones over 7 holes of mini golf! Given that we live in a digital world, I’m shocked and saddened that nobody filmed my moments of glory (okay, luck). Nevertheless, the tone was set for a special week – and the following day’s events did not disappoint.

Keynote: Gabe Zichermann on The Business of Fun: How Gamification Will Change Your Organization: Bennu is in the (green) gamification business and Gabe Zichermann is my guru. While Bennu’s focus centers on leveraging gamification to promote sustainability, if you’re even remotely involved in game-based marketing, you can thank Gabe Z for evangelizing the movement and making it tangible. He literally wrote the book on gamification, which he defines as “the process of using game thinking and mechanics to engage people and solve problems.” As always, Gabe’s talk was a mix of thought innovation, business application and unadulterated fun. While I’ve had the pleasure of seeing Gabe speak numerous times, he drops new gems with each appearance. This presentation included my first exposure to the concept of “fluid intelligence,” which characterizes the ability to think critically and solve problems. It’s juxtaposed with “crystalized intelligence,” which essentially translates to book smarts. It turns out that – despite popular conception – children are becoming smarter if you measure wits by fluid intelligence. Early and frequent exposure to games and technology is wiring their brains for multi-tasking and tackling complex challenges. This is one reason why renowned experts ranging from Dr. Jane McGonigal to Raph Koster argue that games have the power to change the world for the better. Considering Social Media Week’s 2012 global theme of Empowering Change Though Collaboration, Gabe was the ideal catalyst to press “game on” and kick off the festivities.

This Game Will Make You Healthier: My next stop spoke directly to my lifestyle. As a vegan and exercise enthusiast, I take great care to manage my diet and health regimen. Along with refreshing my body with Vita Coco, I came away from this event – organized by Saatchi & Saatchi Wellness – with a greater understanding of the intersection between health and information technology. As a perfect segue from my morning session, the panelists discussed how game mechanics like challenges, points, rewards and leaderboards can lead people to better physical fitness and nutrition. The drivers are grounded in principles of behavioral psychology and the innate human desires to achieve, be social and get appreciated. Executives from companies such as MapMyFITNESS and HealthPrize demonstrated how their mobile apps and interactive web platforms provide real-time feedback to keep people motivated and on track toward better health.

Chocolate Tasting Networking Party for NYC’s Social Good Community: Being an entrepreneur can be lonely. The long hours, nonexistent vacations and constant pressure are enough to depress the spirits of even the most passionate founder. But being a social entrepreneur is unique: in addition to making money, we are driven by a mission to create a better world. The most valuable currency for an entrepreneur is inspiration. I received a full plate of it (and ethically-sourced chocolate), courtesy of COMMON, Design for Social Innovation at SVA and the Social Innovators Collective, who collectively brought together a diverse, dynamic and dedicated group of people – most of whom were also dateless, considering it was Valentine’s Day and we were all still “working.” I write “working” in quotes because, as the saying goes, when you have a job you love, you never work a day in your life. This event reminded me how fortunate I am to align my personal values with my professional career, and meet the coolest people in the world along the way.

Social entrepreneurs unite!

The bottom-line. My experience at Social Media Week NYC wasn’t business or personal: it was both.

Bennu organized and moderated the Social Media Week panel on “Green Gamification: Combining Social Media and Game Mechanics to Promote Sustainability.” The recording can be viewed in its entirety on Livestream.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in gamification, gaming, green, social entrepreneurship, social media, sustainability | Tagged , , , , , , , , , | Leave a comment

Green Gamification

Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but also an influential adult segment. It is small wonder, then, that “gamification” is the most disruptive force to impact marketing since the arrival of social media.

Typically defined, gamification refers to the use of game mechanics, such as points, badges, leaderboards and challenges in non-game settings. Traditional examples include airline frequent flyer programs and “Buy 10, Get 1 Free” loyalty offers. But the proliferation of social media and smartphones along with the cultural adoption of gaming has increased both the scope and sophistication of gamification.

At its core, gamification is about one thing: fun. In today’s competitive battle for mindshare, games are the most effective tool for leveraging technology, rising above marketing noise and engaging the socially-networked consumer.

Like any marketing strategy, gamification can be applied to encourage frivolous consumption or provide superficial entertainment. But games are also uniquely suited to change the world for the better. As gaming enthusiast and renowned author, Dr. Jane McGonigal, points out, “When we are playing games, we are tapping into our best qualities, our ability to be motivated, to be optimistic, to collaborate with others, to be resilient in the face of failure.”

The power of gaming is derived from the underlying behavioral psychology that motivates people to play. Successful gamification design involves understanding player personality traits that can be identified through models such as Bartle Types and Keirsey Temperaments. A key finding of gaming studies is that the vast majority of players are driven by cooperative social interaction. Gamification guru, Gabe Zichermann, developed the “SAPS” rewards model to further outline the behavioral drivers “Status,” “Access,” “Power” and “Stuff.” While extrinsic rewards, such as free products (Stuff), can be short-term motivators, Zichermann reveals that intrinsic rewards, such as community recognition (Status), are superior mechanisms for fostering engagement and loyalty. The most compelling rewards fulfill innate human desires for achievement, reciprocity and appreciation. Great games make us feel alive.

The Gaming Era is upon us. Gartner analysts predict, “By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application.” As a result, gamification presents an exciting opportunity to advance sustainability initiatives. Research from Ogilvy Earth suggests that games can be a vehicle to create brand equity while also promoting green behaviors. The synergy between gamification and sustainability is based on the fact that, like gaming, greening is largely a social action that triggers an emotional response. Innovative companies recognize the opportunity to tap into consumer passions and have begun to employ “green gamification” to create shared value for individuals, businesses, communities and the environment.

The recently announced union of Recyclebank and Greenopolis affirms the traction of two leading platforms that reward people for everyday green actions. Recyclebank’s “Green Your” challenges use quizzes, pledges and social sharing to educate and incentivize players on interactive microsites. Greenopolis’ RecyclePix mobile App encourages users to share pictures of recycling to earn rewards. The interface includes a dynamic photo stream that can be voted on for bonus points.

Solar manufacturer, SunPower, recently ran a Facebook contest to teach people about solar energy in exchange for badges and prizes. Startups such as Simple Energy and Practically Green use the social web to calculate metrics like household energy saving and reward users for their relative performance. These companies validate that people are proud to share eco-conscious habits and that a little friendly competition positively reinforces their green activities.

Traditional industries are green gaming too. The Nissan Leaf includes CARWINGS, which is a digital tracker that both measures fuel consumption and ranks drivers according to fuel-efficiency. The Ford Fusion Hybrid adds graphical flair by incorporating a Tamogochi-style game, in which a small dashboard plant grows and shrinks based on green driving practices. Even social games on Facebook are experiencing a makeover; for instance, Guerillapps and upcycling pioneer, TerraCycle, partnered to introduce Trash Tycoon, which applies Zynga-like gameplay to bridge the gap between virtual and real-world sustainable living.

Gamification and game development are still in their formative years, evolving to exhibit more purpose and tangible impact. As the sustainability movement also matures, it behooves the stakeholders to embrace the potential of green gamification.

In order to propel green into the mainstream, we need to make it enjoyable, accessible and rewarding. As my fellow eco-entrepreneur, Anthony Zolezzi, proclaims, let’s embrace “fun and fame, not guilt and shame.” This is the new spirit of sustainability and green gamification is leading the way.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in Clean technology, corporate social responsibility, gamification, gaming, green, recycling, sustainability, video games | Tagged , , | 1 Comment

Greening Is A Team Sport!

Yesterday marked a great day in green business history.

North America’s largest recycler, Waste Management (WM), made a landmark investment in Recyclebank, which is the leading rewards platform for people taking green actions. In the world of sustainable business, the scope and significance of this deal is largely unprecedented. Here’s why:

  • Innovation Engine – Waste Management and Recyclebank are thought leaders. In fact, both companies are re-defining their respective industries; WM is transforming from a trash hauler to environmental solutions provider and Recyclebank has created the most engaging technology platform to incentivize greener living. While many strategic alliances fail, there is reason to be optimistic because sustainability is at the core of both companies’ mission, vision and strategy. The combination of WM’s infrastructure and resources and Recyclebank’s information technology and marketing chops suggests a new sustainable business model is on the horizon.
  • Scale – Environmental problems are complex and typically transcend geographic boundaries. Solutions are best carried out locally, but large organizations have the reach to support change far and fast. For example, Recyclebank is under 10 years old and already runs its rewards program in 30 U.S. states. The partnership with WM will accelerate the joint companies’ expansion into more domestic communities and international territories such as Canada and Brazil. This will spread existing best practices and spur new community-based solutions.
  • Social Recycling – Part of the deal includes Recyclebank taking charge of WM’s Greenopolis unit, which uses interactive technology to educate and reward people for recycling. The Greenopolis portfolio includes social games, a photo-sharing App and roughly 1,000 high-tech recycling kiosks throughout the U.S., resulting in over 20 million bottles and cans collected to date. Recyclebank boasts one of the most active online green communities, cultivated through social media experiences such as its flagship “Green Your” challenges, which exemplify the “gaming for good” movement. The common thread between these companies is an emphasis on fun. Recycling is transformed into an enjoyable, collective experience that benefits the person, community and planet as a whole.

If I sound excited, I am. In the spirit of transparency, I’ve dealt with many people involved. That’s because the social enterprise community is small – but passionate and growing rapidly – and our personal and professional endeavors overlap. This is not our job, it’s our lifestyle.

At both the individual and institutional levels, we need cooperation to make green the new mainstream. The Waste Management and Recyclebank alliance forms a green Dream Team. Play ball!

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in Clean technology, corporate social responsibility, environmental education, green, recycling, sustainability, waste | Tagged , , , , , , , , , , , , | Leave a comment

Infographic: 10 Facts About Plastic Recycling

The numbers speak for themselves.

Plastic waste is a huge environmental problem but also presents a tremendous opportunity for social change and economic development. The choice is ours.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in News | 3 Comments

Blue is the New Green

 Did you know that 70% of the world’s oxygen comes from the ocean? Or that 97% of the biosphere is in the sea? The oceans also absorb much of our carbon dioxide and hold 97% of the earth’s water. Every single human being, plant and animal is literally dependent on the ocean for survival. Yet we treat our oceans like a bottomless liquid landfill.

Recent events have elevated ocean abuse to a top of mind environmental crisis. The infamous Great Pacific Garbage Patch – composed of small but strong bits of plastic waste – is estimated to be much larger than the state of Texas. The April 2010 Deepwater Horizon oil rig explosion left BP’s corporate reputation bruised, but continues to poison sensitive marine life that supports both local communities and global ecosystems.

Human activity has been punishing the oceans for decades. In the past 60 years, 90%-95% of many once common fish have been consumed. Half of all shallow coral reefs, which are a hotbed for biodiversity, are either gone or threatened. Climate change is leading to dangerously high sea levels and acidification that makes the water harmful to many marine species.      

While the green wave keeps accelerating at an encouraging pace, we need to pay more attention to the color blue. Viewed holistically, the green and blue worlds are inextricably linked. Clean energy reduces carbon dioxide emissions, which in turn relaxes pressure on the ocean’s role as a carbon sink. More sustainable human diets can reverse the decline of endangered sea life. And a reduction of consumer packaging and increase in recycling will allow us to focus on cleaning up existing plastic waste rather than constantly compounding the problem.

Thankfully, our ocean heroes are emerging. Dr. Sylvia A. Earle is a tireless oceanographer and activist who has spoken for TED and testified before the U.S. Congress. Advocacy groups such as 5 Gyres and Oceana are in the trenches and taking action to protect our oceans. I’m privileged to be a part of Ocean Aid, which is a new Greenopolis-sponsored campaign using creative tactics to raise public awareness about oceans as our life support system. We launched while celebrating World Oceans Day at the Monterey Bay Aquarium, which is another renowned champion for the ocean and all its diverse inhabitants.  

Melissa McGinnis from Greenopolis TV interviewing Ashok Kamal from Bennu during the Ocean Aid launch in Monterey, CA

All of these efforts are necessary to enact the structural and policy changes that will better serve our oceans. But let us not forget the role that each individual can play in solving big problems. Just as every vast beach is built by small grains of sand, every incremental step toward sustainability contributes to a larger movement.

I approach my daily life by considering its environmental impact. For example, fishing has decimated marine ecosystems that are a building block for the food chain. I’m a vegan because I believe that a plant-based diet conserves resources and reduces suffering for animals and fish. With climate change wreaking havoc on our oceans, I mostly take public transportation and purchase wind energy credits to lower my carbon footprint. Finally, whether it’s cooking at home or re-using my water bottle, I try to minimize waste and I recycle religiously! The ocean sustains all life on Earth; we owe it our utmost appreciation and respect.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in Ocean, environmental education, green, recycling, sustainability | Tagged , , , , | Leave a comment

Greening for Survival

For decades, it has been clear that sustainability is necessary to ensure the Earth’s survival. Now the green imperative has expanded from environmental activists to boardroom executives. The business community is confronting both a call to action and stark ultimatum: embrace sustainability or risk becoming obsolete.

The evidence in favor of green corporate social responsibility (CSR) is mounting. Smart large companies are using CSR to their advantage. Examples include GE’s revenue from ecomagination products growing to $18 billion – during the 2009 recession – with projections for continued growth at twice the rate of total company revenues. PepsiCo plans to generate 50% of revenues from healthier foods, such as newly acquired Naked Juice, while Pepsi’s Refresh Project to fund community initiatives has been an indisputable brand boon. Waste Management, North America’s largest trash hauler and recycler, is redefining the value of garbage by creating enough energy from waste to power over 1 million homes.

In their seminal book, “Green to Gold,” authors Dan Esty and Andrew Winston refer to this progressive business approach as “Eco-Advantage.” Some have coined the term “differentiated green.” In either case, the concept is the same: innovative companies are distancing and distinguishing themselves from competitors by employing an aggressive green strategy. This approach goes beyond managing downside risks, such as environmental liabilities, but it serves that purpose as well. More importantly, a robust CSR strategy can save money, spur innovation and attractively position a brand – ultimately leading to increased enterprise value.

While CSR has been traditionally viewed as a public relations tool, its financial impact has become increasingly compelling. At Bennu, we scrutinized the research and developed a framework for identifying the stakeholders and outcomes that drive CSR value.

Stakeholders range from employees to regulators, while outcomes can be both tangible and intangible. Benefits include access to new markets, e.g. green conscious consumers, innovation, e.g. cleantech products and services, and operational efficiencies, e.g. energy savings. While these impacts seem obvious, many implications of CSR strategy are overlooked. A few examples follow:

  • Human ResourcesResearch shows that a strong CSR program can positively affect employee recruitment, engagement, morale and productivity. Amidst fierce global competition to attract talent and high costs of employee turnover, CSR can serve as a powerful mechanism for human resource management.
  • Shareholder Wealth – A study in the Journal of Marketing found that the positive reputational effect of CSR creates company goodwill that decreases undesirable stock price volatility. In other words, CSR can act as an insurance mechanism by generating “moral capital” that enhances brand equity, customer loyalty and community ties.
  • Management Quality – A report by McKinsey states that high-performing CSR programs often serve as a proxy for the effectiveness of company management.  Managers who value CSR tend to exhibit greater leadership qualities, responsiveness to change and strategic vision.    

Successful CSR adoption depends on aligning financial, social and environmental interests. “Green business” is not an oxymoron and leading companies – across sectors – are approaching CSR as an asset rather than a burden.

The bottom-line: if you are not greening, you are not competing. Companies that fail to catch the green wave will suffer the same fate as dinosaurs: extinction.

CleanTechies owns the copyright to this post and use for profit is not allowed.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in corporate social responsibility, green | Tagged , , , , | Leave a comment

Bennu’s Top 5 Tips for Greening Your Holidays

The holidays are a time to celebrate, but here is a fact only worthy of regret: we toss much more waste during the holiday season than at any other point in the year. Specifically, Americans produce 25% more trash between Thanksgiving and New Year’s, amounting to 6 million extra tons of garbage!

Regardless of your religious persuasion, wanton consumption is never considered virtuous. When we over-spend, over-eat and over-use, we are threatening the sustainability of the communities we love. Fortunately, greening your lifestyle is both fun and rewarding!

Bennu is happy to bring to you tips for reducing your environmental footprint during the holiday season. By following these recommendations, you can avoid some blatantly wasteful habits that lead to the holiday trash binge. Let’s celebrate the true spirit of the holidays, giving thanks for our blessings, friends and family, and the Earth we all share.

Save The Trees – Plants are efficient air cleaning machines. We need more of them alive, not dead. We especially can’t afford to use and discard trees as temporary ornaments or for waste paper. As an alternative to a Christmas tree, try a large evergreen plant. Wrap gifts in re-used and recyclable paper or place them in re-usable bags. Send e-cards or make homemade cards using recycled paper; if everyone sent just one less card, we would save 50,000 cubic yards of paper.

Lights Off – Most of our electricity is generated by fossil fuels, such as coal, which emits greenhouse gases and toxic pollutants into the atmosphere. By rejecting gaudy holiday light displays, you save money and send a message that you care about the environment. If you must put up lights, choose energy-efficient LED’s, which last almost 10 times as long as their incandescent counterparts.

Eat More Vegetables – Your diet provides one of the easiest ways to lower your carbon footprint.  Just reducing your meat consumption is a good starting point when considering New Year’s resolutions to benefit the environment. One year of being a “weekday vegetarian” saves 0.7 tons of carbon dioxide emissions. There are many healthy and delicious non-animal proteins on the market that your family is sure to enjoy.

Buy Responsible – No matter what gifts you plan to give or receive, there are greener versions available. Options include recycled, recyclable, energy-efficient, renewable-powered, organic, local, cruelty-free, fair-trade and non-toxic. Free resources, such as GoodGuide, allow you to quickly and remotely get the safety, social and environmental facts on almost every product under the sun. The information is available; use it to your advantage.

Give Over Get – The “Escape from Affluenza” project found that a simpler life can lead to greater happiness. Many of us are drowning in stuff and need more of it like a hole in the head. On the other hand, many people throughout the world lack the basic necessities for a decent standard of living. Rather than buying things you or your friends don’t need, consider giving your time, money or gifts to those who will benefit most.

The holidays present a new opportunity to express our values through our actions. Whether you’re ready for small sustainable steps, or great green leaps, it all counts and we salute you.

Cheers from all of us at Bennu, and happy (greener) holidays!

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in environmental education, green, sustainability | Tagged , , , , , , | 4 Comments

The Diploma Divide: America’s Dropout Epidemic

America is in the midst of an education crisis and New York City is ground zero. The recently released documentary, “Waiting for Superman,” sheds light on many gross inadequacies of public schools throughout the country. The film provides a poignant and illuminating view into the systematic failures and perverse policies that result in the dropout epidemic plaguing our educational landscape. Thankfully, “Waiting for Superman” also offers a touch of inspiration and a glimpse into the possible, showcasing exemplary school models, committed parents and, most importantly, wonderful children vowing to overcome the odds and achieve their dreams.

But while the sad story of American public education may be new to the Big Screen, it is hardly a recent phenomenon. Writers such as James Herndon and Jonathan Kozol began exposing the plight of inner-city schools in the late 1960s and, more recently, scholars including Dr. Pedro Noguera have continued to diagnose problems and explore solutions to cure diseased urban schools.

I attended and graduated from one of the 22 public schools in Massachusetts identified by John Hopkins researchers as “Dropout Factories,” where less than 60% of the senior class is composed of students who entered as freshmen. Like most Dropout Factories across the country, my school in Boston – Snowden International HS – serves a predominantly (94%) minority population, most of whom (66%) come from low-income families who are eligible for free lunch. Despite Snowden’s disappointing track record, I was fortunate to encounter several incredibly dedicated and effective teachers. They stood out as beacons of light trying to shine within a larger and darker socioeconomic system. Most of my classmates came from dysfunctional families and fractured communities, requiring teachers to serve as a “village of one,” going beyond simply educating and often assuming responsibilities akin to raising a child. Fair or unfair, this is the challenge embraced daily by the best teachers in urban America. Their efforts are an inspiration. When I graduated from Boston University, which I attended on a full-scholarship awarded through a program targeting Boston public high schools, I was compelled by my personal experience to commit my life to social justice.

Several years into my career, while directing a youth development organization in New York City, I was a lead organizer of New York City’s inaugural Dropout Summit. The summit took place in February 2007 and featured a who’s who of luminaries from the educational, academic, government, policy and community-based spaces. Along with spearheading a $5 million Dropout Prevention Initiative in NYC and yielding robust recommendations stemming from diverse working groups, the first Dropout Summit catalyzed a wave of national summits that continue to this day under the leadership of America’s Promise Alliance.

Despite these worthwhile efforts, which should be amplified, not curbed, the situation was grim then and it remains disturbing now. At the time of the first Dropout Summit in 2007, less than one in ten black or Hispanic high school students in NYC graduated within four years with a Regents diploma. Research from Harvard University revealed that the national dropout rate for black and Hispanic high school students was just 50% and New York fared worse than any other state in the country. Today, 7,000 American students drop out every day and New York still has one of the nation’s lowest graduation rates for blacks and Hispanics. The consequences of dropping out are well established. Statistics from a host of studies show that dropouts are significantly more likely to become teen parents, be unemployed and get incarcerated.

If the wealthiest nation in the world lacks the collective compassion to support its most disadvantaged citizens, the economics of a dropout nation alone should alarm all but a few special interest groups (e.g. private prison industries). On average, high school graduates earn almost $10,000 more per year than high school dropouts. Along with lowering local, state and national tax revenues, dropouts have less purchasing power and reduce consumer spending, which comprises 70% of America’s Gross Domestic Product (GDP). A report by McKinsey & Company concluded that if black and Hispanic student performance had mirrored white students by 1998, the GDP in 2008 would have been between $310 and $525 billion higher (2% to 4% of total GDP). These results suggest that the economic fallout of the “diploma divide” is equivalent to experiencing a silent, recurring recession. The health and growth of our economy is literally dependent on people earning and spending money. Ensuring that young people graduate from high school and can attend college is vital to maintaining a competitive global position and vibrant domestic economy.

“Waiting for Superman” hails charter schools as the answer to our public education woes and I believe charters are an important part of the winning equation. Revolutionary models in New York City include The Equity Project, where only the finest teachers are recruited – earning up to $150,000 for high performance, and Growing Up Green, where environmental consciousness is tightly woven into the fabric of the school’s culture. These charter schools can seed innovation and increase accountability – two characteristics sorely lacking from many of the nation’s failing public schools. But New York City boasts the largest public school system in the world – over 1.1 million students – of which only 38,000 (3%) attend charter schools.

Fortunately, there are successful traditional public school models across the city. I have personally worked in several, including Bronx Leadership Academy HS in the South Bronx, Benjamin Banneker Academy in Brooklyn, and Newcomers HS in Queens, which prove the viability and necessity of well-run large schools. Charter schools face capacity constraints that limit their immediate scope. As a result, they resort to the kind of lotteries showcased in “Waiting for Superman” in order to determine who can attend and who is out of luck. Lotteries make for dramatic moments in film but, by definition, they yield a majority of losers. This may be an acceptable result in recreational gambling, but it is a preposterous system for determining whether a child receives a quality education. Moreover, charter schools are not automatically and universally effective. A recent comprehensive study from Stanford researchers found that, while 17% of charter schools nationwide provided a better education than comparable local schools, almost half offered no advantage and 37% yielded “significantly worse” results.

My point: be wary of crude generalizations that oversimplify solutions. Not every traditional public school is a laggard and not every charter school is a leader. Charters are not, in isolation, a panacea to cure the dropout epidemic. The entire ailing public education system needs resuscitation. A few of the yet-to-be-realized suggestions we highlighted at the 2007 Dropout Summit included: offering wrap-around youth and family development services through community-based organizations, creating more relevant curricula with less emphasis on standardized tests, expanding internship and career preparation programs, providing professional development such as cultural-sensitivity training for all school personnel, and instituting a formal early-warning and intervention system that treats dropping out as a process rather than event.

Newsflash: Superman is not coming. We might as well be waiting for Santa Claus. No fictitious hero from a mythical land is going to swoop down to save the very real children and families entrenched in America’s dilapidated public education system. In fact, no individual person or even single stakeholder group is near capable of bridging the chasm of educational achievement that has developed between the fortunate few and marginalized many.

To cure a disease, you need to attack it at its source. In the case of America’s dropout epidemic, the source is both complicated and dispersed, therefore requiring a multifaceted and holistic effort. It will not just take teachers, or parents, or elected officials, or advocates, or service providers, or academics, or administrators, or mentors, or the students themselves; it will take all of them, working together. One might even consider the challenge to be superhuman in magnitude. But the stakes are very human. These young people will – like it or not – grow up to define America.

In November 2010, Bennu launched “Greenpacks for Great Kids,” which is an online drive to provide eco-friendly backpacks to low-income students in NYC. Research shows that students who lack basic supplies are more at-risk for disconnecting from school and dropping out.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in Education | Tagged , , , , , , , | 15 Comments

Completing the Recycling Loop

There is a saying that “You haven’t really recycled until you’ve bought recycled products.” This suggests that recycling is only the first step in a broader cycle where re-processing and re-manufacturing also play vital roles. In fact, the universal recycle symbol of “chasing arrows” represents the 3 stages of recycling: collection, processing and market development.

Improvements are required throughout the recycling ecosystem. Some changes must be behavioral. For example, individuals can contribute by recycling more eligible items, especially toxic e-waste such as old cell phones and computers. Other changes must be structural. For instance, municipalities can institute more single-stream curbside recycling programs that conveniently allow residents to mix recyclables in one pickup container. It is well documented that single-stream recycling benefits both the environment by increasing collection rates and the local economy by decreasing garbage disposal costs.

However, increasing recycling rates alone will not result in a healthy recycled economy. Market development, which includes the design, manufacturing and marketing of products, is required to complete the recycling loop. Much of the solution to this problem lies with the advancement of clean technology to bolster the recycling infrastructure.

It is a fact that U.S. recycling rates are low. In 2008, only 7.1% of the 30.05 million tons of plastic waste in America was recycled. Compare this to the plastics recycling rate of around 70% found in leading countries such as Germany and Japan. It is doubly disturbing that that the U.S. government and American companies have dragged their feet in market development for the recycled industry. Investments in energy efficient processing and production technologies that convert recycled feedstock into new raw materials will generate more practical and quality products that meet consumer needs.

Some states have attempted to jumpstart the stalled recycling economy. Until it began teetering on the brink of bankruptcy, California was issuing up to $20 million a year in grants for recycling market development. Similar initiatives have been launched elsewhere, including Ohio, Arizona and Indiana. These grants are intended to develop the local infrastructure to compete in the promising multi-billion dollar global recycling market.

Make no mistake: strong demand for America’s recyclables already exists – overseas. It is estimated that 76% of California’s polyethylene terephthalate (PET, the dynamic material found in beverage containers) is exported to China. Once transported overseas, the recycled feedstock is converted into a variety of products ranging from plastic lumber to carpeting to textiles. Many of these value-added consumables are sold back to U.S. buyers at a hefty premium.

In the process, domestic “green-collar” jobs are being squandered. These positions could be filled by American people in local factories operating green machines. The possibilities are illustrated by Blue Mountain Recycling, which is a full-service recycler in Philadelphia that has invested millions in cutting-edge technologies to transform recycled waste into valuable end products. Blue Mountain employs 27 people and processes 10,000 tons of material per month. Ventures like Blue Mountain are both good for the economy and beneficial to the environment. This principle is driving the new generation of American social business.

Consumers can lend their support to stimulating the domestic recycled market. Promising signs have surfaced. A survey conducted by the Natural Marketing Institute found that 81% of Lifestyles of Health and Sustainability consumers (the “green” market segment) completely agree with using products made from recycled materials (compared to 27% for non-LOHAS consumers). A host of small businesses have emerged to heed the consumer call, while progressive large businesses are also evolving. Grocery giant Whole Foods recently announced that it was incorporating new packaging guidelines that include using only recycled plastic in the containers of its store-brand vitamins and supplements. According to statistics from Harvard University, using recycled plastics instead of virgin raw materials to manufacture products saves 70% of the energy by comparison. While the precise figure may be debated, there is no debate that it is smart to eliminate the most energy-intensive and polluting steps of plastic production – extracting and processing virgin oil or natural gas from the ground.

Environmental Attorney Douglas P. Wheeler asserts, “To halt the decline of an ecosystem, it is necessary to think like an ecosystem.” A fragmented recycling system only moves trash around or, more frankly, promotes glorified hoarding. To complete the recycling loop, we need a coalescence of political willpower, consumer consciousness, business leadership and technological innovation. Taken together, these forces put the “cycle” back in recycling.

CleanTechies owns the copyright to this post and use for profit is not allowed.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Google Buzz Post to LinkedIn Post to MySpace Post to StumbleUpon

Posted in complete recycling loop, corporate social responsibility, recycling | Tagged , , , , , | Leave a comment