Author Archives: Ashok Kamal

The Rise of Green Gamification

Who said going green had to be boring? Maybe the same people who believe games are just entertainment. Both myths are being shattered by the growing phenomenon of green gamification – the use of games to make sustainability fun and … Continue reading

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Inspiration Capital

Social entrepreneurship heals one of the world’s most unfortunate – and common – ailments: hating work.  While too many people see their job as a necessary burden on the path to a paycheck, the social entrepreneur’s journey is a reward, … Continue reading

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Fun Before Green, Except … No Exceptions

In many ways, last week’s Gamification Summit (G Summit) in San Francisco marked a turning point in the development of gamification. G Summit speakers and participants celebrated gamification’s integration into every business function, the increasing sophistication of gaming science and … Continue reading

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Gamifying Sustainability: The Carrot Beats the Stick

This post previews Bennu’s “Gamifying Sustainability” panel at Sustainable Brands ’12. Continue reading

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Social Media Week: Food for the Mind, Body & Soul

Bennu CEO, Ashok Kamal, recaps Social Media Week and the gamification theme. Continue reading

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Green Gamification

Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on … Continue reading

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Greening Is A Team Sport!

This article summarizes the nature and significance of Waste Management’s landmark investment in Recyclebank. Continue reading

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Blue is the New Green

 Did you know that 70% of the world’s oxygen comes from the ocean? Or that 97% of the biosphere is in the sea? The oceans also absorb much of our carbon dioxide and hold 97% of the earth’s water. Every … Continue reading

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Greening for Survival

For decades, it has been clear that sustainability is necessary to ensure the Earth’s survival. Now the green imperative has expanded from environmental activists to boardroom executives. The business community is confronting both a call to action and stark ultimatum: … Continue reading

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The Diploma Divide: America’s Dropout Epidemic

America is in the midst of an education crisis and New York City is ground zero. The recently released documentary, “Waiting for Superman,” sheds light on many gross inadequacies of public schools throughout the country. The film provides a poignant … Continue reading

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